" Auruhfy essentially means
transforming things into gold."
Launched in 2016 by Prashasti Goyal and Kanupriya as an ethical homegrown label that stands for discovering Indian textiles, crafts and practice the idea of sustainability.
Prashasti Goyal is a professionally trained as an Interior Designer from Pearl Academy, Delhi , further pursued certificate programme in Fashion Styling and Trend Forecasting from Milan Fashion Campus, Italy.
While, Kanupriya is a Petroleum Engineer who has a passion for textiles and designing.
In 2017 we had set up our first working studio in Delhi where we and our talented team design, develop and create dream products.
Brand strongly believes in creating a system which help artisans, and our nature to be sustainable by encouraging hand weave, natural dyes, fair wages and (ideally) zero waste.
We create modern, comfortable clothing for women and home furnishings to give your space a warm and lively feel.
The designs are created that highlight Indian craft and textile heritage with minimalistic cuts.