Sustainable  ·  Ethical  ·  Zero Waste  ·  Handcrafted Fashion

At Auruhfy, you'll find the echoes of a story that revolves around honouring artistic traditions, and the innate beauty of handcrafted elegance. While sustainability remains a foundational pillar, our focus is to transport you into a world where every garment is a masterpiece, every moment a celebration. We believe in sustaining not just fashion, but the timeless legacies of handicrafts and local artisans. With a meticulous blend of hand craftsmanship, we create garments that are more than just products - they are a testament to the artistic prowess that our country is celebrated for. Our artisans hail from diverse corners of our nation, converging to craft pieces that tell stories of heritage and culture. Our unique signature lies in the way we breathe life into traditional embroideries and crafts, infusing them with a contemporary and luxurious twist.
About The Founder - Prashasti Goyal

From her beginnings as an Interior Designer and certified fashion stylist to her current role as the founder and creative director of Auruhfy, Prashasti Goyal embodies passion, diligence, and an unyielding dedication to aesthetics. Her journey into the realm of fashion was fueled by her profound love for Indian textiles and craftsmanship, leading her to establish Auruhfy in 2016 – an extension to her own tastes and style. However, Prashasti's vision for Auruhfy extends beyond mere fashion; it's about crafting couture and luxury that exudes sophistication and timelessness. Each creation reflects her unwavering dedication to intricate handicrafts, where every stitch and detail is meticulously curated to perfection, embodying the essence of Auruhfy's signature style. She champions the discovery and application of Indian textiles and crafts, advocating for practices such as supporting local artisans, traditional handicrafts and fair wages.